ArticlesSelling June 4, 2022

Staging Your Home for Sale with Purpose

Staging is the act of sprucing and setting up a home to make it as visually appealing as possible to a prospective buyer. Creating an eye-appealing home – one that potential buyers can envision themselves living in – is the best investment in the sales effort.

Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home.

This strategy is effective in any market, in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money.

IN today’s competitive real estate market, selling your home requires hard work and dedication. A motivated seller can bring the home to the market forefront.

Staging the home will:

  • Distinguish it from the competition
  • Attract top dollar from homebuyers
  • Provide a visual edge over the competition

The Power of Staging When Selling a Home

Consider these results from surveys conducted by Coldwell Banker and the National Association of Realtors®:

  • Staged homes spent 50% less time on the market than homes that were not staged.
  • Staged home sold for more than 6% above asking price.
  • A staging investment of 1% to 3% of the asking price generates an ROI of between 7% and 10%.
  • Homes staged prior to listing sold 79% faster than homes staged after listing.

What Buyers Want to See?

Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal”, where the eyes are drawn to inviting spaces and light, as well as to unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the saleability of the home by 75%.

Excerpted from my book “Selling Secrets – You Can’t Afford to Miss”
Ricardo Parente, Realtor®
Coldwell Banker Realty | Winter Park, FL

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